Uploading videos to YouTube
Getting Started on YouTube
- Visit www.youtube.com
- Click on ‘Create Account’ and follow the steps. Setting up your account gives your business its own YouTube channel.
- You can personalise your channel by creating a profile for your business - go to ‘Profile setup’ and add content including your company website URL.
- To upload a video that you have created onto YouTube click the yellow ‘Upload’ button in the top right-hand corner.
- It will ask you to ‘Select a video to upload’ – enter the URL of the video in the box or click ‘browse’ and search for a video saved on your computer then click ‘Upload Video’
- Add video title, description, tagging and privacy settings and then click ‘Save changes’
- Personalise your account by
- creating playlists of your content and other users content. Create your favourites.
Benefits of using YouTube for your business
- YouTube is a cost-effective promotional channel for your business to showcase videos of products or services you offer.
- Enables your business to communicate with a large number of potential customers as YouTube is everyone's first port of call when they want to search for online video.
- Can increase traffic back to your own company website and potentially increase sales
See the previous tip on using Windows Movie Maker for how to create videos to market your business online.
The following article by Micheal Pick (2007) outlines "Ten Ways You Can Use YouTube to Promote Your Online Content" and is well worth a read.